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Award-winning writer and lecturer Barbara Sofer grew up
in a small town in Connecticut, and moved to Israel in 1971. She is a
graduate of the University of Pennsylvania and the Hebrew University in
Jerusalem. Her articles -taking on a wide range of subjects from ethnic
cooking to terrorism--have appeared in The New
York Times, The Boston Globe, Parents, Readers' Digest, Woman's Day,
Hadassah Magazine and Inside Magazine
among many others. She writes a bi-weekly column for the Friday Jerusalem
Barbara has written five books and contributed to
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EXCERPT FROM CURRENT ARTICLE
The Eurovision Effect
By Barbara Sofer
We landed in London on the afternoon after Duncan Laurence of the Netherlands won the 2019 Eurovision Song Contest with the song "Arcade." When my two 12-year-old granddaughters and I arrived in the Trafalgar Square hotel, replays of the Saturday night Eurovision Grand Final were on the lobby television. We were in London, but here was Tel Aviv!
The broadcast wasn't an expression of national British pride after all, England took last place among the 26 finalists. It was our first indication of just how popular Eurovision is. The official viewer tally was that 182 million across 40 markets all around Europe tuned in to the broadcast from Tel Aviv. In addition, there were 40 million unique viewers from 225 territories via YouTube on the Internet. The vast majority of viewers were under 35. That's what you call positive media impact!
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